Design Thinking is the new Strategic Thinking
Today we cannot do anything successful unless we are taking people into account.
People pay us money, people help promote our company, people use our products and services.
The strategy of today is purely based on people and what people want to and will want to do in future.
Any talk that talks about 'curves of approach' and various other mechanical diagrams miss the point.
The strategy can be based on first principles, but they need to be the first principles of what makes the most sense for people.
If you forget people and their psychology in the process of making a strategy, you are bound of fail in business.
This has never been as important as today.