Here's a good example of using big, bold installations to attract marketing attention.
This is a promo of Fast & Furious movie at Waterloo Station in London.
The promotinal company installed this giant car to attract attention.
They also had two assistants explaining to people what it was.
They also offered to people a chance to the take a photo with the car.
The installation is right in the middle of this giant London station.
People cannot avoid but seeing the promo.
It's big, bold and different.
It's also fun to look at.
It also breaks up the monotony of waiting around for trains and being in the rush hour with other people.
So this is a neat example of Design Thinking in action to attract people's attention.
All in the service of raising awareness of a new product in the marketplace.