City of London is a beautiful city.
It is perhaps one of the most beautiful cities in the world.
It's a mixture of modern feel, tradition, historical stories, nature, prosperity and arts.
This beauty didn't just happen.
It is a result of endless amounts of Design Thinking applied to the city.
Town planners, architects, builders, artists all worked on creating it.
As a result, London today pulls in enormous revenues from tourism.
People from all across the world dream of visiting London and taking snaps in it.
The value of designs that percolate throughout London in enormous.
Over time, that value is only rising further.