Design plays a crucial role in many unusual realms of life.
War is one of those.
These two soldiers are very proud of serving their country.
They are unlikely to know what drives their pride so high up.
The answer is simple.
Their war badges?
Designed and gamified.
Their army ranking process?
Designed and cleverly orchestrated.
All to guide soldiers through the ranks and increasing sets of difficulty.
Army is a game, designed for those that enjoy that sort of a structure.
These two guys certainly seem to be totally in their own element within this framework.
It is subject to yet another case of Design Thinking applied to the most serious of realms.