Adidas, Design Thinking driven strategy

Adidas, Design Thinking driven strategy

At a recent Innovation Summit conference UX Coach attended, @adidas spoke about how they leverage Design Thinking across the entire corporation to deploy their new, people focused approach to the marketplace.

The slide deck the speaker presented on the stage was immaculate in nature.

The entire story was powerful, made total sense and just flowed.

Putting people at the heart of everything a company does makes so much sense.

Adidas are now starting to prove that day by day by putting their strategy into place.

The talk was both inspirational and made total commercial sense too.